Ruby Ribbon

Ruby Ribbon Logo

 

Ruby Ribbon is a new venture-backed company with a fashion line sold exclusively through social commerce. Targeting the multi-billion dollar women’s clothing market as well as the fast-growing shapewear sector, Ruby Ribbon’s collection includes traditional shapewear as well as closet basics such as t-shirts, leggings, and more. With shapewear built right into its clothing, Ruby Ribbon aims to help all women feel their most confident and beautiful, inside and out. Leveraging mobile apps and social technology, the line is sold exclusively by a nationwide network of women who work for themselves as independent stylists, selling the collection via their own ecommerce websites as well as in-home trunk shows, open houses, and one-on-one.