Rank & Style simplifies shopping by bringing our users unbiased, data-driven top ten lists of the best fashion and beauty products. Our top ten lists are created utilizing an algorithm that methodically researches and aggregates data from the stores, fashion blogs and style magazines our users trust. Each list captures the top ten items within a defined category (e.g., skinny jeans, natural shampoos, running sneakers) to help users find the best products based on their popularity, quality, value, trendiness and “buzz” factor. Essentially, Rank & Style aspires to be the first (trendy) Consumer Reports for fashion and beauty. Science has never been so stylish!